Explainer & Promo Videos

Make Your Offer Impossible to Ignore.

From streaming ads, event and product promotions, to informational guides, we create videos that communicate your offer clearly, reach the right audience, and move them to act from wherever they're watching.

Our most recent film

Explainer & Promo Video example

Big Air Trampoline Park  |  Entertainment & Recreation

Use Cases

Paid Advertising
  • Hulu & streaming TV ads
  • YouTube pre-roll
  • Facebook & Instagram ads
  • LinkedIn video ads
  • TikTok & short-form placements
Sales & Conversion
  • Website landing pages
  • Email campaigns
  • Sales calls & demos
  • Investor & pitch decks
  • Video sales letter (VSL) pages
Events & Awareness
  • Franchise & licensee presentations
  • Event recap & future promos
  • Trade show & conference screens
  • Brand awareness campaigns
  • Internal team communications
The Problem

In a World with Artificial Intelligence, you know you need to stand out, but how?

Most explainer videos feel like a Wikipedia article with background music. Most promo videos look like stock footage strung together with a template. Both get skipped. Neither drives potential customers to take action.

The businesses that break through on streaming, social, and search aren't outspending their competition. They're out-communicating them. A video designed around a clear message, a compelling brand story, and targeted at a specific audience, doesn't just get watched, it gets remembered and drives people to want to buy.

Our Work

Explainers & Promos that Move the Needle

Here's what your brand could look like on camera when your story leads the production.

American Society of Travel Advisors
American Society of Travel Advisors (ASTA)
Travel Trade Association
Group Therapy Pub & Playground
Group Therapy Pub & Playground
Indoor/Outdoor Entertainment Venue
Sal Busacca
Sal Busacca
Luxury Real Estate
Whistler Homes
Whistler Homes
Luxury Custom Home Builder
Align Chiropractic
Align Chiropractic
Health & Wellness
Penn State University
Penn State University
Higher Education
★★★★★

"Rob did a fantastic job creating a couple videos for us! He has an amazing artistic style and we couldn't recommend him more! 10/10 recommend!"

Ellis Rountree

Group Therapy Pub & Playground

What's Different

Story First. Strategy Always.

Most videographers show up and shoot. We show up with a strategy built around your audience, your message, and your goals.

What You Get
O2L
Typical Video Agency
Brand story strategy session before any camera turns on
Interview-driven narrative, no memorized scripts required
Built around your audience, not just your aesthetic
Built to work across multiple platforms and placements
Message clarity guaranteed before production begins
The Process

From Discovery to Delivery.

Three clear steps. No guesswork.

01

Clarify Your Message

Your Brand Story Strategy Session is where we dive into your story, your offer, your audience, and the thing that’s going to make them say “yes”. Our production plan all comes out of this conversation.

02

Produce the Video

We handle the entire production, the lighting, sound design, location, and the edit. You show up ready to tell your story, or not at all, if the format doesn't require you on camera. We take care of the rest.

03

Publish with Confidence

You receive a polished, platform-ready video built to work wherever your audience is. An asset with a clear job to do, ready to drive your business forward.

★★★★★

"We have hired Rob for 3 separate videography projects for our business. Rob handled everything we needed seamlessly and captured high-quality footage that brought the energy of our business to life. He was very communicative throughout the process and seems to have a knack for anticipating needs in the absence of explicit direction. We couldn't be happier with the final content and would absolutely recommend Rob to anyone looking for top-tier video work."

Caroline Durango

Big Air Trampoline Park

Packages

Find the Right Video Format for Your Goal.

Every tier includes a Pre-Production Brand Story Strategy Session. Contact us for exact project pricing.

The Basic Promo Video
$1,750
Starting price. Final quote based on project scope.
  • Up to 90-second story-driven promo video
  • B-roll only, no on-camera interviews
  • Pre-Production Brand Story Strategy Session
  • 2 hours of in-person filming
  • Full professional lighting and sound gear included
  • High-quality digital delivery
  • *All packages are customizable. More filming hours and on-camera interviews can be added as needed. Please contact us for more information about the specific scope of your project.
Get Started
The Premier Explainer Video
$5,495
Starting price. Final quote based on project scope.
  • Up to 5-minute story-driven explainer video
  • Voiceover or on-camera interviews with up to 6 participants in the same location (we will recommend the best format for your goal)
  • 2 additional social media cuts (up to 60 sec each)
  • Pre-Production Brand Story Strategy Session
  • 8 hours of in-person filming
  • Full professional lighting and sound gear included
  • High-quality digital delivery
  • *All packages are customizable. More filming hours and on-camera interviews can be added as needed. Please contact us for more information about the specific scope of your project.
Get Started
Meet Rob

The Brand Story Strategist

At Owners2Leaders, we help business owners and corporations evolve into industry leaders by turning their story into their strongest sales asset. With a background in designing curriculum for Penn State University, 15 years of storytelling and video production experience, and international speaking that has brought these ideas to audiences around the world, I believe creating high-quality, authentic, digital storytelling assets is one of the most important things you can do for business growth in the age of artificial intelligence.

Your story should define who you are, what you do, and how you solve your customer's problem in as little time as possible. At Owners2Leaders, we build those exact story-driven materials that help you communicate clearly, connect authentically, and earn the kind of trust that drives your business forward.

Read My Full Story →
Common Questions

You've Got Questions. We’ve Got Answers.

The answer is simple, a Signature Brand Film talks about you and a promo or explainer video talks about what your business offers. Both revolve around your brand story but artistically your story is put together differently on camera depending on what your goals are. Both forms require equal amounts of work, which is why you’ll see similar pricing in our package tiers for Signature Brand Films and Promo/Explainer Videos.
An explainer video is longer, typically 2 to 5 minutes, designed to walk your audience through a process, product, or service in detail. Think franchise model walk-throughs, service overviews, or video sales pages. A promo video is shorter, typically 60 to 90 seconds, built to generate excitement around an event, new product launch, or reach a cold audience on platforms like Hulu, YouTube, and social media. In your discovery call, we help you figure out which format fits your goal best.
No script needed. Every project starts with a Pre-Production Brand Story Strategy Session where we dig into your story, your audience, and your message. The promo or explainer video is built around that framework. What you say on camera comes naturally from the conversation, not from memorized lines.
The exact timeline depends on the scope of work. We will go over all the details we need to determine a precise time frame for your project during your free strategy call. We will do our best to work within any deadlines you have for the final deliverables.
Everywhere your audience already is. Streaming platforms like Hulu, YouTube, Facebook ads, Instagram ads, LinkedIn, email campaigns, website landing pages, investor decks, Kickstarter, trade show screens, and more. A well-built video can be reformatted and repurposed across every channel your business uses. We'll help you think through placement from the start so the video is built to perform on the platforms that matter most to you.

Your Audience Is Already Out There. Let's Make Sure They See You.

Book a free strategy call and find out exactly what kind of video would make the biggest impact for your business right now.

Book Your Free Strategy Call